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welcome to love hard, inc.

Posted by Jolene Collins on

Dearest Sriracha Freaks,

Welcome to Love Hard, Inc. - the new home of Jojo's Sriracha and former Love of Jojo, Inc.

Why the new name? When I named my company Love of Jojo, Inc. in 2012 it was just that - me making the sriracha I loved and sharing it with all of you. I made my first three batches of Jojo's Sriracha in the back of a deli the size of a small closet. Those batches made about 150 jars and it took forever. 

When I found a shared kitchen space that was much bigger, I relied on the help of family and friends who donated their time and energy to help production keep moving. They lugged jars up and down stairs and packed online orders in my studio apartment. I would then wheel those orders to the post office in the same granny cart I used to pick up peppers with at the Union Square Farmers Market.

When it was time to ramp up production, I didn't have the money for the industrial blender I needed, so I turned to my community for help. Together, we crowdfunded $4,430. I didn't have a website, but everyone helped share the love on our facebook page.

As an entrepreneur and general go-getter, it's easy to feel like I have to do everything on my own. Except growing your dream alone sucks. The real joy is sharing the journey with others and learning how to ask for help. This month we will produce over 2000 jars, but I won't do it alone. I'll have my first employee (who also happens to be my little sister) right by my side. She fills jars more precisely than I ever did and makes sure no batch is too seedy. Maybe even more importantly, we make breakfast and lunch together in the kitchen and never hesitate to have a dance party when just the right song comes on.

My company isn’t just about me – it’s about all the people who give their time, talent and energy to create something that we otherwise couldn’t make on our own. We stick to our guns and never release a product unless we’re absolutely in love with it first. Because that’s really the point. Love Hard.

We couldn’t be happier to show off our new website and online store. And if that wasn’t enough, we’re also introducing two new products: zinfandel and petite sirah sriracha infused with Ravenswood wines. We’re totally in love and we hope you will be too…

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  • Waialua Estate Coffee & Chocolate on

    Aloha Jojo: I’ve been meaning to reach out to say howzit it? It was a true pleasure “sharing a booth” with you and your family at the Good Foods Marketplace last month in San Francisco. And thanks to them for the Hard Cider(s), Bloody Mary(s) and good company. BLAST!!! Let me know if/when you make it to the great ALOHA state.

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  • Holly on

    Hi Lisa, Your Sweet and Sour Chicken looks so amazing! We denleitfiy need to try this recipe! Thanks for taking the time to link up to our Strut Your Stuff Saturday. We are so glad you stopped by and hope you’ll be back. -The Six Sisters

  • Luisinho on

    so so so so good! I realized I didn’t have wtcshesoerrhire sauce, so instead used 1/8 cup more soy sauce and 1/8 cup teriyaki sauce. SO yummy! I love Asian food and love that I made this kind of dish. Thank you!

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