Shopping Cart

the business of loving hard

Posted by Jolene Collins on

In June of 2014, I packed my belongings into a moving pod and hopped on a plane from New York City to Denver. I had been living in the basement of my Grandma's house for one of the most turbulent years of my life. I had been in therapy for months until I mustered the courage to tell my then wife that I had been having affairs for the entirety of our relationship. And that wasn't even why I was in therapy :/

I was in therapy because my mom died from ALS when I was 15. That's a pretty traumatizing thing for a 15 year old to go through and my three siblings and I never got help for it. What I got instead were a handful of coping mechanisms that pretty much tainted any close relationship in my life. I crossed boundaries with most all of my friends. I cheated on my girlfriends. I couldn't get enough love and I got really good at deceiving people to get it.

To know the story of Jojo's Sriracha is to know the story of Jojo, so here goes...

Five and a half years ago I took refined sugar out of my diet. That's why I started making my own sriracha in the first place. The following month I enrolled in a yoga teacher training that started with a four week ayurvedic cleanse. This was one of the transformative moments in my life. It wasn't just that I changed my diet. I changed the way I lived. I decided to let go of the person that I had been so that I could grow. I wanted to be different. I wanted to be better. The whole "cleanse" thing became metaphorical pretty quickly.

There were 11 other people in my yoga training, all looking to make similar changes in their lives. We spent 3 months practically living in the yoga studio together, away from our mates and other friends. We opened our hearts, we practiced yoga, we wrote poems, we shared stories. We cried a lot. And two of us fell in love.

Her name was Rachel. She was a five-foot-seven, silver-haired fox. I flirted with her, even though I had a live-in girlfriend whom I was getting ready to move to NYC with and even though Rachel was married for over 20 years with two kids. She was my cup of tea: older, smart, tender, sweet, but also strong and confident.

I could write novels about the cosmic love between us. Maybe one day I will. But for now I'll tell you that that was the beginning of a four year long-distance love affair. I moved to NYC with my girlfriend. Rachel stayed in Denver with her family. We text every day but kept our affair secret.

As love affairs go, things got messy. We tried to break things off but never quite could. I started my business and even got married. I tried to create a totally normal life on top of a totally dysfunctional one. And it wasn't until I finally confessed to Rachel that I had been having another affair that she realized how far deeply I was gone and how far deeply I had pulled her along. She told me to get therapy and I knew in that moment that I truly needed help.

I did my research and managed to find an incredible therapist. On our first appointment, I told her everything. I must have have talked for 40 of our 45 minutes together. I told her all the things I never told anyone. I had been carrying this dark, heavy weight around for most of my life - but that day I decided it was time I let it go.

I went to therapy every week for a year and then every two weeks for six months until I moved. That's when I shook my life up and poured it out. It was way more like deep cleaning than starting over. It was messy and hard and in the process I hurt a lot of people. Some of them forgave me, some of them didn't. For others, the process is still one day at a time. 

I ended up in my hometown of San Clemente, California on my 30th birthday - a birthday that felt special for reasons I didn't even know. I was visiting my best friend whom I've known since I was 10 years old. I spent my actual birthday mostly alone. I drove down from San Diego to Camp Pendleton where I grew up while my dad was in the military. I walked on the beach of my childhood, thinking about the times I had been there with my mom. I couldn't resist swimming in the water, even thought it was November and freezing cold.

Rachel and I hadn't spoken in months. Things had gotten so messy and painful and I had refused to talk with her about it. She was still married and I was trying to move on. But on that day at the beach, the last of the weight I had been carrying around finally came off. I had done so much work to get to where I was, but I still was not fully listening to my heart.

I knew in my heart that I was still in love with Rachel. I knew that I would never stop looking for her in my new relationships. I knew that I would miss the way she smells. I knew that it would never be fair to be with someone else when I was still thinking about her.

As the universe would have it, I was supposed to fly back to NY the next day with a 4-hour layover in Denver. So I decided to do the crazy thing you do when you're in love. I text her to meet me at the airport. Hesitantly, she met up with me and I put all my cards on the table. I told her I was still in love with her. I told her I would move to Denver or do anything I had to so we could be together. 

She was in shock. And it took her several months of navigating through the heartache I had put her through to decide that she did in fact want to be with me. Eventually she told her husband and together they told their kids. Two months later I was on a plane to Denver and Rachel and I threw our lives together.

* * *

Making Jojo's Sriracha had never been a full-time gig for me and although it has grown quite a bit, it has yet to pay me a dime. In the 16 months since I moved back to Denver, 10 of those were spent building out a commercial kitchen to produce Jojo's in. Rachel was working 60-80 hours a week for a design company to support both of us. Once the kitchen was built out and production got going again, I thought I was going to feel happy but instead I felt totally alone.

In the years that Jojo's had gone from me making sriracha in my apartment to a company that was written up in the New York Times, Rachel had been a constant presence in the business. We designed the packaging together and I went to her constantly for help and advice. She was the business partner I always wanted but could never have. And now with her working constantly to keep us afloat, I missed her constantly. 

We had always fantasized about running the company that we called "the empire" together - but in our real, three-dimensional life, that felt like a pipe dream. Instead, we were both just stressed, out of sync with ourselves and with each other. We had talked such a great game about creating this beautiful life together but in actuality it was pretty far from anything we had ever envisioned.

I suppose it was only a matter of time until one of us snapped and since she was often working on 3 or 4 hours of sleep, it was sure to be her. We met at a park one day after Rachel had met with her bosses. "I can't do this anymore," she said. This whole time she had putting up with an insane work schedule so she could financially support us both. "I always thought... and I don't mean this begrudgingly," she said, "that I had to be the one to support us." We just sort of looked at each other, realizing that it wasn't smart or fair for things to feel that way. "We're both smart and willing to work hard," I said, "Let's work together."

We started brainstorming - one of the things we do best when we're connected. We talked about all the ways we could work together and support ourselves. We talked about eating better, drinking less and going to yoga regularly again. We talked about what a great team we could be running "the empire."

* * *

It has taken several months for Rachel to unwind from her job and slowly get connected into Jojo's. In the meantime we started eating better, drinking less and going to yoga more regularly. Also, Rachel sleeps now. We have this little phrase we share between the two of us called, "The Whole Fucking Point." Like, we threw all our cards on the table to be together and make an awesome go of it. Isn't that The Whole Fucking Point? We have this great company and these beautiful products - there's no reason why this can't work.

So here we are friends - about to set out on one of the biggest journey's we, and certainly Jojo's, has ever experienced. We're excited, we're nervous, but we refuse to be scared. I don't consider myself a religious person, but I certainly have faith in some things, and this is one of them. I know that whatever happens, it's going to be awesome and I'm never going to regret jumping "all in" with the person I love, respect and adore more than anything.

We hope you'll join us on this wild ride. After all, it's The Whole Fucking Point...

love hard,

jojo (& rach)

Older Post Newer Post


162 comments

  • Shirley F. Bruce on

    HOW I GOT MY $185,000 BACK FROM A CRYPTO SCAMMER ON FACEBOOK 2024

    I lost about $185,000.00 USD to a fake cryptocurrency trading platform a few weeks back after I got lured into the trading platform with the intent of earning a 15% profit daily trading on the platform. It was a hell of a time for me as I could hardly pay my bills and got me ruined financially. I had to confide in a close friend of mine who then introduced me to this crypto recovery team with the best recovery jetwebhackers i contacted them and they were able to completely recover my stolen digital assets with ease. Their service was superb, and my problems were solved in swift action, It only took them 48 hours to investigate and track down those scammers and my funds were returned to me. I strongly recommend this team to anyone going through a similar situation with their investment or fund theft to look up this team for the best appropriate solution to avoid losing huge funds to these scammers…

    Quickly reach out to JETWEBHACKERS, on their

    EMAIL:jetwebhackers@gmail.com

    TELEGRAM: @jetwebhackers

    WHATSAPP:+1(704)252-2290

  • Jerome Burchael on

    Christmas Loan Today.

    Apply Now for an Affordable Amount

    Welcome again to (J. B.) Jerome Burchael Loan Company, which offers loans to individuals and both company in any amount of your choice at a low interest rate of 2%. Motor: Where others disappoint you, I will make you happy contact company email: jeromeburchael91@gmail.com

    Interested loan applicants should complete and return the following borrower loan information for transfer processing:

    (BORROWER INFORMATION)

    Full Names:
    Country:
    Sex:
    Loan Amount Required:
    Loan Term:
    Monthly Income:
    Loan Purpose:
    Occupation:
    Home Address:
    Collateral:
    Repayment Method: Monthly or Annual?

    Thank you! We look forward to your prompt responses.

    Regards

  • Isla Mila on

    I Need A Legit Cryptocurrency Recovery Company || Who Is The Best Bitcoin Recovery Expert Is OPTIMISTIC HACKER GAIUS

    The greatest cryptocurrency recovery specialist to fulfill your request and address your bitcoin recovery issues is OPTIMISTIC HACKER GAIUS

    Legitimate crypto recovery companies
    Legitimate Crypto Recovery Companies
    Crypto recovery firm do not ask upfront fees
    Legitimate crypto recovery companies reviews

    Is it possible to recover lost cryptocurrency?
    How do you get your money back from cryptocurrency?
    Finding Legit Crypto Recovery ? Contact Optimistic Hacker Gaius

    Their website;…. www.optimistichackergaius.com
    E-Mail; Box… support@optimistichackergaius.com
    Text on WhatsApp;…. +44 (737, 674 (05 69

  • how to get your Criminal records erased on

    Where to easily obtain a fake drives license that works from the DMV , Fake birth certificate with raised seal . you can also get fake divorce papers , Forged Passports , False Passport , Fake UK Documents , Valid German driving Licence , Welcome to Octapustickets Group of Experts Best Producers of High Undetected Drivers License . We produce two types of documents qualities. 
We have the Real registered Fake birth Certificate, Fake Divorce papers , and good quality Fake Driver License will be verify from any other country database system with no problems involved, meanwhile with the camouflage quality Fake drivers License , non of your biometric details will be under the government system, but it can not be detected as fake with naked eyes, except with the use of machines.
    We also help provide easy methods on How to become a real Portuguese citizenship smoothly. the use of machines. We also help you Clear your Criminal record from any countries court system or criminal records database system.

    Download the Telegram APP and Text us at : OCTAPUSTICKET for more informations an orders. email us today at our E-mail address at: { octapusticketsgmail.com }
    Visit our website on octapustickets.com

    Thanks and waiting to Hear from you soonense.

  • Recoveries on

    I will always recommend Mr. Bernie and his team anytime, anywhere when it comes to Cryptocurrency recovery of any type, He saved me from a horrible mistake, I was manipulated in to investing 23.6 BTC on a fraudulent Investment company little did I know that I was being fooled and scammed online even after I made some reports to my banks and the cops but they could not help out, only then I got a connection with Mr. Bernie, he came to my aid he helped me to recover all my money back from the Scam company and he gave me maximum online security that blocked all scammers and unverified companies from contacting me again. Why not Contact Mr. Bernie/his team and explain your situation to him Via Email: berniehacks1@gmail.com or Telegram: ‪+17472093892 @bernie_hacks
    I’m 100% sure that he will fix it, With Mr. Bernie cryptocurrency recovery and any other form of online scams and hacking is 100 percent guaranteed, he has several reviews on Cryptocurrency recoveries.


Leave a comment