Shopping Cart

the business of loving hard

Posted by Jolene Collins on

In June of 2014, I packed my belongings into a moving pod and hopped on a plane from New York City to Denver. I had been living in the basement of my Grandma's house for one of the most turbulent years of my life. I had been in therapy for months until I mustered the courage to tell my then wife that I had been having affairs for the entirety of our relationship. And that wasn't even why I was in therapy :/

I was in therapy because my mom died from ALS when I was 15. That's a pretty traumatizing thing for a 15 year old to go through and my three siblings and I never got help for it. What I got instead were a handful of coping mechanisms that pretty much tainted any close relationship in my life. I crossed boundaries with most all of my friends. I cheated on my girlfriends. I couldn't get enough love and I got really good at deceiving people to get it.

To know the story of Jojo's Sriracha is to know the story of Jojo, so here goes...

Five and a half years ago I took refined sugar out of my diet. That's why I started making my own sriracha in the first place. The following month I enrolled in a yoga teacher training that started with a four week ayurvedic cleanse. This was one of the transformative moments in my life. It wasn't just that I changed my diet. I changed the way I lived. I decided to let go of the person that I had been so that I could grow. I wanted to be different. I wanted to be better. The whole "cleanse" thing became metaphorical pretty quickly.

There were 11 other people in my yoga training, all looking to make similar changes in their lives. We spent 3 months practically living in the yoga studio together, away from our mates and other friends. We opened our hearts, we practiced yoga, we wrote poems, we shared stories. We cried a lot. And two of us fell in love.

Her name was Rachel. She was a five-foot-seven, silver-haired fox. I flirted with her, even though I had a live-in girlfriend whom I was getting ready to move to NYC with and even though Rachel was married for over 20 years with two kids. She was my cup of tea: older, smart, tender, sweet, but also strong and confident.

I could write novels about the cosmic love between us. Maybe one day I will. But for now I'll tell you that that was the beginning of a four year long-distance love affair. I moved to NYC with my girlfriend. Rachel stayed in Denver with her family. We text every day but kept our affair secret.

As love affairs go, things got messy. We tried to break things off but never quite could. I started my business and even got married. I tried to create a totally normal life on top of a totally dysfunctional one. And it wasn't until I finally confessed to Rachel that I had been having another affair that she realized how far deeply I was gone and how far deeply I had pulled her along. She told me to get therapy and I knew in that moment that I truly needed help.

I did my research and managed to find an incredible therapist. On our first appointment, I told her everything. I must have have talked for 40 of our 45 minutes together. I told her all the things I never told anyone. I had been carrying this dark, heavy weight around for most of my life - but that day I decided it was time I let it go.

I went to therapy every week for a year and then every two weeks for six months until I moved. That's when I shook my life up and poured it out. It was way more like deep cleaning than starting over. It was messy and hard and in the process I hurt a lot of people. Some of them forgave me, some of them didn't. For others, the process is still one day at a time. 

I ended up in my hometown of San Clemente, California on my 30th birthday - a birthday that felt special for reasons I didn't even know. I was visiting my best friend whom I've known since I was 10 years old. I spent my actual birthday mostly alone. I drove down from San Diego to Camp Pendleton where I grew up while my dad was in the military. I walked on the beach of my childhood, thinking about the times I had been there with my mom. I couldn't resist swimming in the water, even thought it was November and freezing cold.

Rachel and I hadn't spoken in months. Things had gotten so messy and painful and I had refused to talk with her about it. She was still married and I was trying to move on. But on that day at the beach, the last of the weight I had been carrying around finally came off. I had done so much work to get to where I was, but I still was not fully listening to my heart.

I knew in my heart that I was still in love with Rachel. I knew that I would never stop looking for her in my new relationships. I knew that I would miss the way she smells. I knew that it would never be fair to be with someone else when I was still thinking about her.

As the universe would have it, I was supposed to fly back to NY the next day with a 4-hour layover in Denver. So I decided to do the crazy thing you do when you're in love. I text her to meet me at the airport. Hesitantly, she met up with me and I put all my cards on the table. I told her I was still in love with her. I told her I would move to Denver or do anything I had to so we could be together. 

She was in shock. And it took her several months of navigating through the heartache I had put her through to decide that she did in fact want to be with me. Eventually she told her husband and together they told their kids. Two months later I was on a plane to Denver and Rachel and I threw our lives together.

* * *

Making Jojo's Sriracha had never been a full-time gig for me and although it has grown quite a bit, it has yet to pay me a dime. In the 16 months since I moved back to Denver, 10 of those were spent building out a commercial kitchen to produce Jojo's in. Rachel was working 60-80 hours a week for a design company to support both of us. Once the kitchen was built out and production got going again, I thought I was going to feel happy but instead I felt totally alone.

In the years that Jojo's had gone from me making sriracha in my apartment to a company that was written up in the New York Times, Rachel had been a constant presence in the business. We designed the packaging together and I went to her constantly for help and advice. She was the business partner I always wanted but could never have. And now with her working constantly to keep us afloat, I missed her constantly. 

We had always fantasized about running the company that we called "the empire" together - but in our real, three-dimensional life, that felt like a pipe dream. Instead, we were both just stressed, out of sync with ourselves and with each other. We had talked such a great game about creating this beautiful life together but in actuality it was pretty far from anything we had ever envisioned.

I suppose it was only a matter of time until one of us snapped and since she was often working on 3 or 4 hours of sleep, it was sure to be her. We met at a park one day after Rachel had met with her bosses. "I can't do this anymore," she said. This whole time she had putting up with an insane work schedule so she could financially support us both. "I always thought... and I don't mean this begrudgingly," she said, "that I had to be the one to support us." We just sort of looked at each other, realizing that it wasn't smart or fair for things to feel that way. "We're both smart and willing to work hard," I said, "Let's work together."

We started brainstorming - one of the things we do best when we're connected. We talked about all the ways we could work together and support ourselves. We talked about eating better, drinking less and going to yoga regularly again. We talked about what a great team we could be running "the empire."

* * *

It has taken several months for Rachel to unwind from her job and slowly get connected into Jojo's. In the meantime we started eating better, drinking less and going to yoga more regularly. Also, Rachel sleeps now. We have this little phrase we share between the two of us called, "The Whole Fucking Point." Like, we threw all our cards on the table to be together and make an awesome go of it. Isn't that The Whole Fucking Point? We have this great company and these beautiful products - there's no reason why this can't work.

So here we are friends - about to set out on one of the biggest journey's we, and certainly Jojo's, has ever experienced. We're excited, we're nervous, but we refuse to be scared. I don't consider myself a religious person, but I certainly have faith in some things, and this is one of them. I know that whatever happens, it's going to be awesome and I'm never going to regret jumping "all in" with the person I love, respect and adore more than anything.

We hope you'll join us on this wild ride. After all, it's The Whole Fucking Point...

love hard,

jojo (& rach)

Older Post Newer Post


84 comments

  • Abdul Basser on

    World’s No.1 Lost Love Spells caster and Black Magic master (27717403094 )
    (27717403094 ) ” I am able to access and give advice in many ways: Channeling dreams, casting spells, numerology, fortune analysis, tarot reading and many more. My powers promotes palm reading, holistic healing, casting spells, and also communication between individuals and their ancestors any time and help you fore seeing evil and bad spirits so that you can overcome them
    Do you need to Finding balance and happiness in life ?
    Fulfil your life?s purpose & destiny (27717403094 )
    1.I fix broken relationships, Restore marriages
    2. I have got charms/spell to take away bad luck & give good luck in life, Binding Lovers together
    3. Business attractions more customers and Promotions at jobs
    4. Get job Promotions by Abdul
    5. I chase away evil/ witchcraft, ghost, bad spell, curses, bad dreams on you.
    6. Bring back lost loves, Resurrect your Ex- Lover
    7. Make court cases, divorces, bad debts to disappear.
    8. I have herbs for losing weight and Improve your Bedroom Experience
    9. I solve financial and domestic difficulties
    10. I have a spell charm to bring back stolen goods.
    11. I have sale quick potions to boost customer in business.(27717403094 )
    12. I make you gain promotions at work place.
    13. Get Quick Marriage With The Lover Of Your Heart
    14. Get Protection At Working Place IE Protect Your Job Charms
    15/ Magic Ring For Luck,gambling,protection,money,business,love,wealt hy
    16. Quit smoking, Alcohol and Drugs
    17. Find your soulmate Lover
    18. Heal Barrenness and produce TWINS
    19. Stop Cheating to your Partner
    20. Remove Bad Luck, Tolokosh, Curses, and Cleanse you
    21. Divert Future Problems
    22. TALISMAN RING for commanding Powers, Fame
    Contact: (+27717403094 )
    EMAIL;basserabdul59gmail.com
    Website:https://africanancientspells.mystrikingly.com/

    lovespellsmoneyspellsmagicringspowerspellsprotection.wordpress.com

  • Ibrahim on
    Iam a born African Astrologer natural gifted Love psychic Spell Caster +27785149508. Based in Africa but working with clients from all different parts of the world am available to help you with my powers, knowledge of spell casting, traditional healing, and spiritual consultation methods to help you overcome all the fears and problems in your love life. capable, savvy, and experienced love spell caster with over 20 years of experience in casting magic love spells of all kinds. Through the guidance of spiritual forefathers and powerful natural powers, I help mend and restore your love life both physically and profoundly. My Spells work both for those individuals close to me (the United Kingdom) and those everywhere throughout the world. I have helped Clients in Europe, the USA, Canada, Australia, the Middle East, and Africa with all sorts of love problems. I have successfully cast Love Spells on behalf of people from all walks of life. Today, I make this promise to you that: I offer clairvoyant readings, psychic readings, and custom spell casting. All I ask from you is a few basic details (Names, Date of Birth, and pictures) and those of anyone else involved and then I start crafting your spell. All of my spells are customized depending on the issue at hand. My intention before casting any spells is always to get my client good positive results and see through my work to the very end, I request that you stay positive and patient whilst I cast your spell. When I craft a spell I do so from scratch. I will cast spells for most situations and the spell that I cast for you will be for you alone. Everyone is different so all of my spells are different. If you are here, It means you are looking for a solution to a problem / Issue with your love life. Just to say, You have come to the right place: Love Spell. Other spells include money spells, lottery spells, fertility spells, good luck spells, black magic spells, lottery spells, clairvoyant readings, psychic readings, and more customized spells according to your problem. Contact Prof Ibrahim at +27785149508,or E-mail us at profibrahim98@gmail.com,https://africanacientspellscaster.com,https://africanacientspellscaster.com,https://africanspellcaster.mystrikingly.com
  • prof ibrahim on

    Revenge spells magic is potent enough to work as casters wish. But correct items needed to dole out the revenge curse could be difficult to gather.
    If you’re keen to know how to cast a revenge spell that really works, you need help from expert chanters. Experienced anchors will help you cast a potent, timely return revenge spell without hassle. When you’ve got correct hands handling your enchantment, making the most of your experience doling out revenge is easy.

    Revenge spells to punish someone until you are fully avenged. Revenge spells to teach someone a lesson they will never forget using voodoo revenge spells. My spells of revenge will inflict serious harm on your enemies, so do not use my revenge spells unless you are sure. Revenge spells for cheaters & your enemies. Revenge spells and curses to help you get the ultimate revenge. Voodoo revenge spells for cheaters, ex lovers, your enemies & people who want to harm you. Give life for life, eye for eye, tooth for tooth, hand for hand, foot for foot & to punish your enemies with revenge curses & spells for revenge.

    Did someone cheat on you and broke your heart, then get my revenge spells to mete out some strong revenge against your ex-lover. My revenge spells will ensure that your cheating lover will never cheat again for the rest of his life. Fix their love life to be a disaster with love revenge spells.

    If your husband is cheating on your or your boyfriend is cheating on you. Punish them together with the person they are cheating on you with love revenge spells. Make a person never find love or make a person never get married with love revenge spells. Remove a love revenge spell from your love life.

    Visit : +27785149508
    EMAIL:profibrahim98@gmail.com
    https://africanacientspellscaster.com
    https://africanspellcaster.mystrikingly.com FOR GUARANTEED RESULTS

  • Abdul Basser on

    PSYCHIC ASTROLOGER,ASTROLOGY,HERBALIST,SANGOMA,TRADITIONAL HEALER+27717403094#LOVE #SPELLS IN UK, LOVE SPELLS #THAT #WORK IN USA, #GAY LOVE SPELLS, #MAKE #HIM #MARRY #ME #SPELL IN AUSTRALIA, SPELLS TO #BRING #BACK #LOST #LOVEIN Benoni Brakpan Alberton Centurion Midrand Polokwane Limpopo Witbank Ermelo Secunda Potchefstroom Fochville Vanderbijlpark Vereeninging Meyerton Sasolburg Durban Lenasia Rustenburg Carltonville Boksburg Pretoria Johannesburg Windhoek LOST LOVE SPELL CASTER, QUICK LOVE SPELLS IN, NORWAY, AUSTRALIA Love spells / Bring back lost love and black spell magic specialist /voodoo doll spells money spells/spiritual healer. Traditional love spells by Abdul Basser (The Transitional Healer) will help you find true love or bring back lost lovers In Canada,Ottawa,Vancouver. So you have been unlucky in love with a string of unsuccessful relationships in your love life leading to heartache, bitterness and the desire to stay away from relationships. Traditional love spells will heal your love life, cancel out all negative love energies in your life & bring true True love is something that everyone wants but very few people ever find let alone keep. Contact 27717403094 I have traditional love spells to help you find true love, protect your relationship or marriage & keep your lover faithful & honest Toronto , Calgary. Traditional love spells will help you experience the joy of true love, meeting that special someone who you have mutual and reciprocal love for. True love is about a person who loves you, understands you and with whom you share mutual trust, respect/ Bring Back Lost Love Spell /Love with powerful effective spells keep your lover faithful & honest Toronto , Calgary. Traditional love spells will help you experience the joy of true love, meeting that special someone who you have mutual and reciprocal love for. True love is about a person who loves you, understands you and with whom you share mutual trust, respect/ Bring Back Lost Love Spell /Love with powerful effective spells keep your lover faithful & honest Toronto , Calgary.27717403094 Traditional love spells will help you experience the joy of true love, meeting that special someone who you have mutual and reciprocal love for. True love is about a person who loves you, understands you and with whom you share mutual trust, respect/ Bring Back Lost Love Spell /Love with powerful effective spells+27717403094 in Johannesburg ,Lenasia, Midrand, Randburg Roodepoort ,Sandton, Soweto, Alberton, Germiston, Benoni ,Boksburg ,Brakpan Randfontein,Krugersdorp,Edenvale ,Germiston, Midrand, Centurion, Kempton Park, Heidelberg, Nigel , Springs, Heidelberg ,Southgate, Witbank, Carletonville, Brits, Pretoria, Centurion, USA, California, New York, Los Angeles, Houston, Texas, North Carolina, Boston, New Jersey. Kuwait UAE Johannesburg South Africa Canada Australia UK ,Kuwait UAE Marriage spells ,Cheating lover love spells and win court cases Divorce Spells, 27717403094 Need Divorce , Break Up, Marriage Spells, Love Spells,.
    Psychic clairvoyant lost spells caster (traditional healer) best love spells casters, spell for lost love,27717403094 spell to return a lost love, attraction spells red candle spells, black magic love spells, marriage spells and face reader by birth. I get indications in my mind and senses about things and people. I am perfect in clairvoyant, psychic Hamilton,Canada, divination readings basically based on African native Arabic form of Numerology spell casting Quebec City, Pretoria, Durban, Nelspruit, Bloemfontein, East London, Port Elizabeth, Kimberley, Polokwane, Pietermaritzburg, Soweto, Rustenburg , George, Somerset West I use powerful spells with the help of my powerful spiritual powers; my spells are done in unique ways to fulfill my clients goals If you are new or you have been disappointed by other spell casters, witch doctors and healers who have failed to provide you with the results they promised you and you’re stuck with no option of achieving or solving your problem, its time you contact me, the most powerful Sangoma and traditional spiritually gifted spell caster no matter where you are. Call or WhatsApp aAbdul Basser 27717403094 · Revenge Magic Spells in USA
    Revenge Magic Spells in South Africa
    Revenge Magic Spells in UK
    Death Spells in Australia
    Revenge Death Spells in Dubai
    Revenge Death Spells in UK
    Spells To Kill Ex Lover in USA
    Bring back lost lover in Australia
    Bring back lost lover in Canada
    Bring back lost lover in London
    Bring back lost lover in Michigan
    Bring back lost lover in New York
    Bring back lost lover in Sydney
    Bring back lost lover in Toronto
    Bring back lost lover in UK
    Bring back lost lover Texas
    Lottery Spells in Johannesburg
    Love Spells in Australia
    Love Spells in California
    Love Spells in Canada
    Love Spells in Dubai
    Love Spells in Edinburgh
    Love Spells in Florida
    Love Spells IN Hawaii
    Love Spells in Johannesburg
    Love Spells In Manchester
    Love Spells in Montana
    Love Spells in Montreal
    Love Spells in New York
    Love Spells IN Saudi Arabia
    Love Spells in Singapore
    Love Spells In Sydney
    Love Spells in Texas
    Love Spells in Toronto
    Love Spells in UK
    Love Spells in USA
    Love Spells in Vancouver
    Love Spells in Washington
    Divorce Spells in Australia
    Gay Love Spells in Canada
    Gay Love Spells in Dubai
    Divorce Spells in South Africa
    Divorce Spells in UK
    Win Court Case Spells in USA
    Business Spells in Johannesburg
    Business Spells in London
    Business Spells in UK27717403094
    Business Spells in USA
    Lost Love Spells in Manchester
    Lost Love Spells in London
    Lost Love Spells in Vancouver
    Lost Love Spells in Washington
    Lost Love Spells in New York+27717403094
    Lost Love Spells in Turkey
    Lost Love Spells in Australia
    Lost Love Spells in Canada
    Lost Love Spells in UK+27717403094
    Lost Love Spells in USA
    Bring Back Lost Lover in San Francisco
    Best Psychic Love Spells in Montreal
    Marriage love Spells in Toronto
    Divorce Spells in Michigan
    Marriage Love Spells in Turkey+27717403094
    Divorce Spells in Johannesburg
    Pregnancy Infertility Spells in South Africa
    Win Court Case Spells in Australia
    Win Court Case in Canada
    Best Psychic Love Spells in UK
    Marriage Divorce Spells in USA+27717403094
    ►Is your love falling apart
    ►Do you want your love to grow stronger
    ►We strengthen bonds in all love relationship and marriages,
    ►Is your partner losing interest in you
    ►Divorce or Court issues,27717403094
    ►Preventing your partner from cheating on you,
    ► We help to keep your partner faithful and loyal to you,
    ►We recover love and happiness when relationship breaks down,
    ►Making your partner love you alone,27717403094
    ►We create loyalty and everlasting love between couples,
    ►Get a divorce settlement quickly from your ex -partner,
    ►We could create everlasting love between couples.
    ►We help you look for the best suitable partner when you can’t break the cycle of loneliness,
    ►Are you an herbalist who wants to get more power?
    ►Buy a house or car of your dream
    ►Unfinished jobs by other doctors come to me,
    ►I help those seeking employment,27717403094
    ►Pensioners free treatment,27717403094
    ►Win business tenders and contracts
    ►Do you need to recover your lost property?
    ►Promotion at work and better pay,
    ►Do you want to be protected from bad spirits nightmares?
    ►Financial problems,
    ►Why can’t you keep money or lovers?
    ►Why do you have a lot of enemies?
    ►Why are you regularly fired on jobs?27717403094
    ►Speed ​​up money claim spell, delayed payments, pension and accident funds
    ►I help students pass their exams/interviews
    ►Removal of bad luck and debts, Waterloof, Sandton,
    Love marriage Problem
    Get your ex back permanently27717403094
    How to get ex-boyfriend back after a bad break up
    How to get ex-love back after a break up
    Black magic spells.
    Love spell
    Three nights of hell
    Marriage destruction hex
    Voodoo spell of torment and pain
    Spell of protection
    Shadow circle+27717403094
    Pact with the goddess of rage
    Effigy curse spell
    Binding by fear
    Discord and darkness hex
    Bones of anger hex
    Lucifer’s burning touch
    Death spell
    Elder god’s darkness ritual
    Vanity and insanity spell
    Pepper pentacle (bad luck spell)
    Bad luck charm
    Contacting the dead
    Binding love spells
    Bring back lost lover
    Financial problems+27717403094
    Lost Love spells caster
    Lottery Spells
    Love spells that work
    Marriage spells
    Money spells
    Man hood
    Spell Caster
    Troubled relationships
    Love spell
    Three nights of hell
    Marriage destruction hex
    Voodoo spell of torment and pain
    Spell of protection
    Shadow circle
    Pact with the goddess of rage
    discuss the patterns of care for illness in modern society 27717403094
    best psychic in johannesburg
    powerful lost love spells in gauteng
    win court case spells in gauteng
    lost love spells in north west
    lost love spells in northern cape
    love spells caster in kwaZulu natal
    death spells in eastern cape
    love spells in free state27717403094
    lost love spells in limpepo
    win court case spells in mpumalanga
    lost love spells caster in western cape
    get lost love spells in johannesburg
    bring back lost love spells in namibia
    lost love spells swaziland
    spells in lesotho
    lost love spells in botswana
    lost love spells in zambia
    lost love marriage spells in zimbabwe
    revenge spells in gauteng
    divorce spells western cape+27717403094
    stop cheating spells in north west
    love spells caster northern cape
    i want my ex lover back spells in kwaZulu natal
    win court case spells in eastern cape
    return my ex lover spells in free state
    divorce spells in limpepo
    infertility healing spells in mpumalanga
    pregnancy spells in johannesburg
    psychic love spells in Namibia
    psychic healing in Swaziland
    business spells in Lesotho
    lost love spells in Botswana
    lost love spells in Nigel+27717403094
    divorce spells in Benoni
    love spells in edenvale
    love spells in centurion
    win court case spells in Johannesburg
    lost love spells caster in south Africa
    divorce spells in Pretoria
    bring lost love back spells in sandton
    best psychic lost love spells in alberton
    marriage spells in midrand
    revenge death spells in durban
    lost love spells in nelspruit+27717403094
    win court case spells in polokwane
    business spells in bloemfontein
    marriage love spells in boksburg
    lost love spells in pietermaritzburg+27717403094
    traditional healers in mafikeng
    best psychic love spells in windhoek
    reunite with lost love spells in mbabane
    love spells in cape town +27717403094
    Email: basserabdul59@gmail.com
    website: https://africanancientspells.mystrikingly.com/,lovespellsmoneyspellsmagicringspowerspellsprotection.wordpress.com
    WhatsApp: +27717403094

  • Ibrahim on

    What I can do for you
    You deserve to be loved unconditionally! +27785149508, profibrahim98@gmail.com.

    The Change His / Her Mind spell is for you if your loved one is not treating you with the respect and love you so deserve.

    Perhaps it’s time to have the Love Psychic cast this powerful spell to soften your lover, opening their heart and mind. Soon they could reconsider their thoughts and actions toward you, and the two of you will be on your way to the relationship of your dreams.

    The purpose of this spell is to:
    1. Plant the seeds of change in the heart and soul of your loved one and,
    2. Alter the thoughts and actions of this person before the relationship deteriorates even further.
    Is this you?
    • You seek to truly convince your lover to change their attitude toward you.
    • You have displayed your affection unconditionally, and all you ask for is to be treated the same way.
    • You have witnessed other people change their ways, so you know people are capable of altering their attitudes, and feelings…
    • But you can’t understand why your lover is so reluctant to keep an open mind.
    • And you are worried that if this person isn’t willing to change, the relationship could be caught in an unstoppable downward spiral.
    • However, you are certain that if a change does take place, your relationship and compatibility will immediately be on the upswing.
    If the above resonates with you, I will focus my telepathic powers to implant the seeds of change. And soon their attitude should be noticeably and pleasantly different.

    My ultimate goal is to allow you to enjoy a future with the love of your life who feels the same way about you. +27785149508, profibrahim98@gmail.com.
    https://africanacientspellscaster.com
    https://africanspellcaster.mystrikingly.com


Leave a comment