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This one's for my people...

Posted by Jolene Collins on

Every order made from March 20th - 23rd gets a FREE jar of Jojo's Sriracha in honor of Jojo's mom Joni.

Yes, you heard that right.

March is a cosmic month for me. I lost my mom to ALS (Lou Gehrigh's Disease) on March 20th, 1999. That was nineteen years ago today. It was three days before her 40th birthday. She left behind four kids: Jesirae (17), Jojo (15), Justin (13) and Jinjer (5).

March 20th is also the Equinox which marks the first day of Spring. In March, 2012 I poured my first three batches of Jojo's Sriracha in the back of my friend's deli in Ridgewood, Queens.

March is also the month in which St. Patrick's Day occurs. This is meaningful because my mom was a beautiful Irish sprite who had a shamrock tattooed on her left butt cheek. She waited tables when we were young and every St. Patty's Day she'd wear a button to work that said, "Kiss My Shamrock." Everyone thought she was so sweet. She told everyone to kiss her ass :)

For the last two years in March we've raised money for the Rocky Mountain Chapter ALS Association. This year we decided that March just comes too early so we're moving our fundraiser to July (details coming soon). We've been casting our net of friends, business owners and ballers to get involved and if one thing is clear, it's how awesome and supportive our people are... and if you're reading this email, you're one of my people.

We decided to honor this auspicious time in a different way by giving to you.

Every order made from March 20th - 23rd gets a FREE jar of Jojo's Sriracha in honor of Joni.

No code required. Just place your order and we'll take care of the rest :)

We have a special batch of sriracha with red and green chiles that we've been working on for a while; you might have seen it called "Swirl" or "Christmas" but those names never really did it justice. We'll be releasing it under a special name soon, but you'll get the first look at our prototype. If you haven't tried it yet, it's delicious AF.

My friends, you may not realize it but this jar and your purchase are a direct connection to me, my family and ALS. I want to thank you from the bottom of my purple unicorn heart with this jar.


#lovehardgiveafuck

P.S. if you told your friends and they ordered too, we'd all be one big happy family :)

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620 comments

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